Brand potential and domain name
Some say that some domain names have greater value than others. There is no single week that the DNJournal will ever miss to report on domain sales at Sedo, Afternic among others. They have even gone as far as to say that a domain’s value does not just have to be judged from the parking revenue point of view alone. But I would still argue that parking revenue is a potential way of telling what is a generic domain’s value. Dan Warner the COO of Fabulous has elaborated more on branded and branded domains in this article. Domain names with little or no parking revenue at all have a teriffic branding potential. Capital market evaluators usually have difficulties in telling the exact value of a domain name if it doesn’t have any overture score. There are many tools out there to find the overture score of most of the major ccTLDs e.g. Eovt and OVTD. The concept of overture score is important and at the center of purchase and sale of revenue domains. A domain’s overture score with extension is a more practical way of assessing what could be the current market price for a domain. Overture score works under the principle that it able to provide one with the number of times a keyword is searched on the search engines. Overture score without extension is not reliable at all from experience as most domains that i have ever registered on this criteria rarely have they performed well.
I have one problem with parking revenue domains. A lot of domains have gone into waste down the drain as domainers park them earning measly monthly revenue. Think of search names like YouTube.com, Ebay.com and Amazon.com. We all know how much value these domain names have in the market currently because the owners have taken the huge step to develop and advertise them to develop both massive and reliant followers. There is a feeling that many domainers have that just any other name obtained at reg fee is worth several grands. I think this is an optical illusion for many domainers which is misleading. Domainers need to turn to the next niche on the internet which will be developing sites. Webmasters have been doing very well lately with contextual ads. I wont hesitate to mention my role model Shoemoney.com whose empire of sites on the internet mesmerizes me.